The automation that books after-hours revenue you used to lose.
Outcome-priced AI workflows for local service businesses — dental, HVAC, medspas, law, real estate. We build the chat, the qualification, the booking, and the follow-up inside the tools you already use, then price it on the single result that matters.
We price the engagement against a single, measurable outcome — never hours.
The promise
You don’t pay for the bot. You pay for what the bot produces.
White-label setters bill you per seat, per minute, or per message — exactly the inputs that scale away from the outcome. Plumbline flips the contract.
Standard agency
Billed on inputs
- ×Hourly retainers, regardless of whether the dialer fills seats
- ×Per-message / per-minute overage that punishes you for being busy
- ×Awkward seats math when one team member covers two locations
- ×Quarterly “optimization” invoices re-pricing last quarter’s work
Plumbline
Billed on outcomes
- One price per booked appointment, qualified lead, or answered inquiry
- An auditable, signed definition of what counts (you approve it twice)
- A 30-day review clause — we miss twice in a row and we re-scope
- Quarterly drift budget: if the outcome moves, the price moves with it
Verticals
The workflow beneath the conversation is the product.
A dental practice, an HVAC dispatcher, a med-spa front desk, and a law firm intake desk look nothing alike under the hood. Each vertical plays its own instruments.
- 01
Dental practices
Recall reactivation and hygienist rebooking across practices; insurance-aware slot suggestion; HIPAA-shaped data handling.
Wired into the stack the business already pays forRead more - 02
HVAC companies
After-hours emergency triage into ServiceTitan job board, technician routing, and parts-aware upsell at quote time.
Wired into the stack the business already pays forRead more - 03
Medspas
Lead-qualifier + consultation booker that hands off to a human on OpenPhone the moment intent crosses the threshold.
Wired into the stack the business already pays forRead more - 04
Law firms
Intake qualifier that does conflict screening on first touch, then routes qualified matters straight to the calendly of the assigned attorney.
Wired into the stack the business already pays forRead more - 05
Real estate teams
Listing-aware responder for new inquiries, showing-time booker, and a long-tail follow-up loop that survives a 90-day sales cycle.
Wired into the stack the business already pays forRead more
Methodology
Three weeks from signed scope to first live conversation.
Every engagement runs the same four-stage pipeline. The vertical playbook changes underneath it.
Outcome audit
We sit with you on a recorded call and define the single outcome we will be measured against. You sign it twice.
Vertical wiring
We install the playbook into the CRM, calendar, telephony, and consent layer the business already pays for.
Compliance pass
TCPA windows, AI-voice disclosure at first utterance, opt-in capture. We refuse to launch flows that won’t survive a complaint.
Audited handoff
Weekly reports land in your inbox. The first 30 days carry an explicit review clause, in writing.
Compliance
Built for the rules that tightened between 2024 and 2026.
AI disclosure, TCPA consent, and time-of-day windows aren’t add-ons — they are the first thing we wire. Nothing ships without them passing review.
Every conversation is timestamped, transcribed, and tagged against the consent record that produced it. You can produce evidence on demand.
Pricing
One number. Per outcome. Reviewed quarterly.
We’d rather quote you against an audit than publish a fake rate card. Every engagement is sized to the outcome, the volume, and the integrations it has to land inside.
- The outcome, the volume, and the definition of done — agreed before scope
- 30-day performance review written into the contract
- Quarterly drift budget — the price moves with the outcome
- Full ownership of the workflow, the scripts, and the audit log
FAQ
The questions that come up first.
Anything we missed lives behind the email button below.
Free audit
One form. Four fields. We’ll call you back in the window you pick.
Tell us the business, the pain point, and when to call. The outcome-priced audit comes back within one business day.
Start the conversation
Tell us the one outcome you’d price this against.
We’ll come back with a one-page quote — the outcome, the volume assumption, the wiring list, and the price. No deck, no discovery call tax before you’ve seen it.