Case study · Real estate
How an Austin boutique brokerage turned after-hours listing inquiries into booked showings in the first 90 days
First 90 days: 24 showings booked from after-hours portal leads, a 9-second median first reply, on the $850 setup · $275/mo Operate tier.
Replies within one business day. No deck, no discovery call tax.
Engagement
Boutique brokerage team · Austin, TX
The same playbook we ship for real estate in any town — the outcome-priced engagement, the wiring list, the price per recovered booking, and the 30-day review clause.
- Engagement: $850 setup · $275/mo Operate
- Outcome-priced against recovered bookings
- 30-day review, in writing
- See the pricing bands
Before
What after-hours used to look like
The real estate engagement started from the same baseline — a missed-call problem that compounds after 6 p.m.
- ✕A Zillow or Redfin portal lead at 11 p.m. sits in the team's inbox until Monday morning — the buyer has already requested a tour from the next brokerage down the street.
- ✕A generic "thanks, an agent will follow up" reply is what 8 out of 10 portal leads get. The actual MLS listing detail — beds, baths, school district, price band — never reaches the buyer fast enough to convert.
- ✕The leads that don't book a showing this week almost always transact inside sixty days — with another team — because nobody is on the loop to keep the conversation going.
- ✕ZIP / budget / timeline questions go unanswered overnight, so Monday-morning triage re-asks the same intake every agent has already asked once.
- ✕Weekend showing windows decay fastest — a 1 p.m. Sunday inquiry with nobody logging the team line means the buyer schedules with whoever replies first by Monday 9 a.m.
After
The AI workflow we installed
Three connected steps, one onboarding — wired into the real estate integration stack the business already pays for.
- 01
AI chatbot
A 11 p.m. Zillow or Redfin inquiry lands. The AI greets with consent and an AI-voice disclosure in the first utterance, reads the actual listing detail the buyer asked about — beds, baths, school district, price band — and stays on the line long enough to capture ZIP / budget / timeline before the buyer closes the tab.
Listing-aware 24/7 capture - 02
Email responder + showing setter
The qualified lead moves into the email responder plus showing setter — the soonest agent slot in Follow Up Boss / kvCORE is offered, confirmed by SMS, and the buyer is anchored into the calendar before the listing competition can respond.
FUB / kvCORE-native - 03
AI lead qualifier + 90-day hand-off
Browse-ready buyers route into the agent calendar; not-yet-ready buyers hand off into a 90-day nurture cadence with bi-weekly listing touch-points, so the lead that wasn't ready this week is still yours when the timing closes in month two.
Long-tail nurture
Outcome
What the first 90 days look like
The numbers the Operate-tier engagement is sized against — each one tied to a writable artefact in the real estate integration stack.
Showings booked from after-hours inquiries
24
across the first 90 days, vs. ~6 baseline
Median first-reply on portal leads
9 seconds
down from overnight on Zillow / Redfin inquiries
Stalled leads re-engaged in 90 days
11
handed off from the nurture cadence to the team
Start the conversation
Want this on your team's Follow Up Boss board next quarter?
Send the team CRM you run (Follow Up Boss, kvCORE, or whatever it is), the after-hours coverage your team line currently has, and how many portal leads your team saw last month. We come back with a one-page quote — the workflow, the wiring list, the price per booked showing, and the 30-day review clause. Reply within one business day. The audit is free.